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An SEO and AI-visibility audit for a family & relationship coach

A marriage, parenting and personal-growth coach with a strong message and a WordPress site. Google, Google Maps and AI assistants could not tell who she was or what she offered. I checked every URL, the speed, Maps and AI readiness, and ranked every fix.

Summary page of the audit report: PageSpeed scores, key numbers and issues by area
The audit report delivered to the client · client name hidden

01The business

A strong message, invisible to search

Industry
Coaching · marriage, parenting & personal growth
Market
USA · English
Delivered
October 2026
Scope
Technical SEO, on-page, content, local & Google Maps, AI visibility, PageSpeed

The site had real strengths: HTTPS, clean URLs, 94/95 accessibility, a clear "Schedule a Call" button and client testimonials. But it had no meta descriptions, no schema, no Google Business Profile and no new content since 2024. To Google and to AI assistants, the coach was close to anonymous.

02Summary

One page the owner can act on

The report opens with PageSpeed scores, the key numbers, issues by area and severity, and the five things to fix first.

  • 1 of 141Pages with a meta description
  • 0 of 141Pages with schema
  • 57Mobile PageSpeed score

03Findings

25 issues, each with a fix and proof

  • Sitemap full of non-pages: 154 URLs including 50 login-only lessons, 39 checkout and thank-you pages and 13 redirects.
  • Six test and duplicate pages were public, one showing a broken shortcode and one a 98% copy of a service page.
  • 139 of 141 titles followed a "Page – domain" pattern and never named a service.
  • No Google Business Profile: a Maps search for the coach's name showed other businesses.
  • Mobile main content took 5.5 s to load (Google's "good" is 2.5 s or less).
Findings page: technical and on-page issues with what was found, severity, how to fix and proof reference
Findings table · issue, evidence, severity, fix and proof for every item

04Evidence

Every finding backed by a screenshot

Captured from the live site, Google PageSpeed Insights and Google Maps, with the problem marked in red.

Homepage source code: meta description, social tags and schema not found
Page source · no description, social tags or schema
PageSpeed mobile: score 57, largest contentful paint 5.5 seconds
PageSpeed mobile · 57, main content in 5.5 s
A public test page showing a broken shortcode on a black screen
Public test page · broken shortcode visible to Google
Blog page with three posts, all from September 2024
Blog · 3 posts, all from September 2024

05The plan

Five fixes first

1

SEO plugin

Titles, meta descriptions, social tags and a clean sitemap, set once for the whole site.

2

Google Business Profile

Create and verify it, then collect reviews so Maps shows the coach, not other businesses.

3

Schema for AI

Person, Organization, Service, FAQ and Video schema so Google and AI tools can identify her.

4

Clean up & speed up

Hide test, duplicate and login pages, then fix mobile speed; a topical map drives new answer-first articles.

Are you a coach or consultant AI assistants never mention?

I check how Google, Maps and AI tools see you, and give you a ranked list of fixes with proof for each one.

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