Step 01
Opportunity audit
A first-look report in English and Turkish: where demand is, who owns it today, and what the store could realistically win.
← All case studies · E-commerce · Food · Turkey
Rebuilding search for a Turkish food e-commerce store
An established online date retailer on a hosted e-commerce platform. Strong seasonal demand, a large catalogue, and content that had grown without a plan.
- 30.1KGoogle clicks in the last 6 months
- 87Pages in the topical map
- 2×Weekly impressions since September
01The brand
A seasonal category with a catalogue to match
- Industry
- Food e-commerce · dates and date products
- Market
- Turkey · Turkish
- Engagement
- October 2026 → ongoing
- Scope
- Opportunity audit, technical & content audit, topical map, content, internal linking
Search demand in this category spikes around Ramadan and religious holidays, then falls for most of the year. The store had dozens of product varieties, overlapping category pages, and informational content that competed with its own product pages instead of supporting them.
02Last 6 months
From the summer low to recovery
Demand in this category follows Ramadan, so summer is the quietest time of year. Clicks bottomed out at 3.9K in August, the month before the work started. Since then they have climbed every month, reaching 6.8K in October, up 73%.
- 30.1KGoogle clicks in 6 months
- +73%Monthly clicks, Aug → Oct
- 5.5Average Google position
03Audit
Finding what was holding the site back
Step 02
Technical & content audit
290 URLs crawled through a real browser (the site blocks plain crawlers), checked for indexing, redirects, on-page, schema, performance and the Google Business Profile.
Step 03
42 prioritised fixes
Every issue logged in a shared tracker with owner and status, so the client's team can work through them in order.
04Topical map
One map for the whole category
Built with Koray Tuğberk GÜBÜR's framework: central entity, source context, terms, entities, an ontology of varieties and origins, and a competitor review. Search volumes came from Google Keyword Planner for Turkey.
- 87 pages after merging every topic whose search results overlapped, so no two pages compete for the same query
- Each page assigned a role: product, category section or supporting guide
- Variety pages (origin, taste, size) connected to the product pages that sell them
05Content
Writing aligned to real search data
- 16 monthsSearch Console data behind every brief
- 51Articles & category sections written
- 277 → 515Contextual internal links
- Every article checked against the queries its URL already ranks for, so rewrites keep what works
- Independent fact-check on every nutrition and health statement, following food health-claim rules
- Religious-context pages sourced only from the official religious authority
- Found and flagged a top-ranking product URL that had started returning a "not found" page
06Early signals
Search is moving again
The first fixes and rewritten pages went live in October. Weekly impressions have roughly doubled since early September and clicks are up 71%. Part of this is the season starting to build, so the real test is next Ramadan, but the curve is pointing the right way.
- 42K → 83KWeekly impressions
- 901 → 1,540Weekly clicks
- 5.1Average Google position
Running an online store with a seasonal category?
I map the whole category, fix what blocks it, and write content your product pages can lean on.